president obama faces as president clinton and george w. bush before him the challenge of giving a second inaugural message to the american people. what advice would you give him? >> i would say be very conciliatory. that is what -- whether he feels it or not, that is what i think he has to do. if he is not it will be an insight whether or not he is experiencing that second term malady that many presidents experience, hubris, there are too many rhetorical flourishes, these is thinking about his lebanon si after gibes that he wants to do battled in 2014 and take complete power and move this country further down the road he wants it to go. i would watch for that. is it conciliatory. >> heather: i want to take a look at favorability ratings. president obama is down as he heads into second term, it's 48% compared to president bush who was 57% as he entered second term. president clinton down slightly and president reagan who was up 51 to 64%. so brad, does president obama face an uphill battle from here? >> he does. all the more reason to be co